The orange ghost worked each day
To make the workshop bright
And bring the tiny elves some joy
While making toys at night.
(“The Goopy Ghost at Christmas”)
Success comes when creative individuals find a niche for the big screen in phantom ideas, rather than from investing in sleeping ghosts.
Best-performing ideas help find a niche. Fleeting, phantom ideas that come surreptitiously, then are well executed in a timely fashion, can change fortunes.
Goopy is not asleep. Sleeping ghosts do not seek control of HTML and website management, or experiment SEO content research, collaboration, creation, planning and development
Quality content works better than advertising for most producers. To earn online visibility with creative content takes time, not money. For anyone who can write, creation may come naturally.
Phantom ideas can be developed through content control. The combination of writing and tech skills improve a content creator's chance of recognizing opportunity and staying on message.
Fresh images and new ideas massage the picture. Stagnant websites, without constantly updated content, quickly go dormant. Neither people nor search engines are attracted to sleepers.
One online success may lead to others. Phantom ideas become audio or video productions, news media, social media posts, reading performances, book reviews and things outside one's realm of influence.
As things change, it is important to reflect these changes. Change is reflected in feedback and interaction on social media. Using available technology to audit website metrics can help analyze and improve content.
Repetitive failures may lead to success. Different ideas in different ways and at different times may reach the big screen. Fail, detect and repeat becomes a perpetual loop, until something works.
Experimentation is required to effectively combine ingredients. It takes time to become experts in a field and to gain understanding of the market. It takes time to perfect the use of technology to reach that market.
Phantom ideas haunt, impassion and keep folks awake at night. They can lead to a niche for the big screen. Success may require making the right connections. It may sound easy, but it truly is not.
It may help to think like a ghost. The Goopy Ghost prides himself for being thoughtful, useful and helpful. Influencers do not make time for little stuff or little people.
Ghosts may have earned a bit of extra time. To convert sleeping ghosts to professional, visible quality may require gradual testing over time. It rarely happens suddenly and on the spot.
The journey is not made with pixie dust. Opportunity rarely comes to sleeping ghosts doing nothing, but waiting. It takes real effort to test ideas, identify a strategy and learn the technology of an industry.
At the top, the wait and the effort no longer seem pointless and excruciating. Even sleeping ghosts may have the essentials to develop individual lifestyles to which others relate and with which others can grow.
A soul must awaken to what works best. To extend success requires awareness. Sleep cycles often repeat throughout the night, night after night. Cycles in the development of perfect concepts rarely are completed.
Producing content online does not have to feel like work. It can be fun to take a peek at successful competitors. Make a trip down memory lane with older content that worked. Try to determine why it stopped working.
Building content may feel like a waste of time. It is hard to measure the cost of money spent with the results. Online platforms can speed the journey and get ideas to the right people.