The Goopy Ghost at Christmas
April 2017 by V. R. Duin


The orange ghost worked each day
To make the workshop bright
And bring the tiny elves some joy
While making toys at night.
(“The Goopy Ghost at Christmas”)

Success comes with finding a niche for the big screen in phantom ideas, not from investing in sleeping ghosts.

Fleeting, phantom ideas that come to us surreptitiously, then are well executed in a timely fashion, can change fortunes. In the case of Goopy Ghost, the best performing ideas came with finding a niche in web writing. When we are in control of HTML and website management, we can experiment with new and regularly changing content for SEO. Quality content works better than advertising for most content producers. Creating content to gain online visibility takes time, not money, for writers. Those who are in control of their content have a better chance than sleeping ghosts of reaching the big screen.

Stagnant websites, without constantly updated content and format, quickly go dormant. Neither people nor search engines are attracted to these sleeping ghosts. One fortunate online success generally will lead to others. The breakthrough also may come from audio or video productions, news media, social media posts, reading performances, book reviews or something entirely out of our realm of influence. The Goopy Ghost is experimenting with all sorts of ideas, from auditing metrics to zapping website errors. Finding a niche to surreptitiously haunt is what ghosts do best, and enjoy the most. Successful experimentation with phantom ideas can guide all rising stars to the big screen.

We may have had the ingredients in our inventory all along, but required experimentation to effectively convert them from sleeping ghosts to professional quality. Finding a niche may come with gradual testing over time, or it may happen suddenly and on the spot. These are the phantom ideas that haunt us, impassion us and keep us awake at night. Rarely does such opportunity come to sleeping ghosts who are doing nothing, but waiting. It takes a long time to become experts in our field and to gain an understanding of our market. It also takes a long time to perfect our approach to that market. We may have to try different things thousands of times to find something that qualifies for the big screen.

After finding a niche and identifying a strategy, the wait and the effort no longer seem pointless and excruciating. Writers have the essentials to develop an individual lifestyle to which others can relate and with which others can grow. This is done through careful testing of content to identify what works best. Producing content online is an exciting way to expand visibility and build a network, without having everything feel like work. The niche developed through deliberate experimentation with phantom ideas can carry entrepreneurs far above sleeping ghosts. Let's journey to the big screen, and have an exciting time along the way.


  • Finding a Niche admin says:

    Finding a niche in web writing evolved with Goopy's realization that one need not be a celebrity to get read online.

  • phantom ideas admin says:

    Phantom ideas can get us to the big screen, because they are new and exciting to mainstream.

    • big screenadmin says:

      New skills, experiences and networks can help newcomers get seen on the big screen.